New Transit Custom Sport Adds Dynamic Flair to Ford’s Acclaimed Van Range

2024-10-16

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New Transit Custom Sport Adds Dynamic Flair to Ford’s Acclaimed Van Range

Transit Custom Sport Short Wheelbase Van 2.0L SiT 8AT R 932 500

New Transit Custom Sport adds design and dynamic flair to Ford’s highly acclaimed light commercial van range – winner of the 2024 International Van of the Year award.
New Transit Custom Sport Adds Dynamic Flair to Ford’s Acclaimed Van Range

New Transit Custom Sport Adds Dynamic Flair to Ford’s Acclaimed Van Range

Ford South Africa is taking the next step in expanding its internationally acclaimed all-new Transit Custom range with the launch of the exciting Sport Short Wheelbase Van. Along with its proven workhorse and load-hauling capabilities, the Sport adds both design and dynamic flair to the Transit Custom line-up.

“The all-new Transit Custom introduced new levels of comfort, safety, technology and versatility to the van segment when it was launched earlier this year. We are further expanding its appeal with the addition of the Sport version, which is a unique offering in the market that enables customers to stand out from the typical ‘white van’ crowd,” says Bogosi Matsheka, Brand Manager for Transit and Tourneo at Ford South Africa.

“Transit Custom Sport buyers are typically sole traders or owner-operators, as well as customers looking for an exceptionally spacious and practical vehicle to suit their adventurous and lifestyle-oriented requirements,” Matsheka says.

The Transit Custom is Europe’s best-selling one-ton van and five-time winner of the International Van of the Year, including claiming the 2024 title with this all-new model.

Emphasizing its more overt and dynamic character, the Transit Custom Sport is exclusively available in short wheelbase configuration and is distinguished from the existing commercial-oriented Base model through several eye-catching exterior changes. This includes a sports body kit, honeycomb sports grille, rear spoiler and distinctive 17-inch multi-spoke Matte Black alloy wheels fitted with 215/60 R17 tyres.

This is complemented by dual racing stripes that extend from the front bumper over the bonnet, along the full extent of the roof and down the rear twin barn doors. Additionally, there are sport side decals that boldly underline that this no garden-variety delivery van.

The upmarket and sophisticated appearance is further emboldened by the Transit Custom’s advanced LED headlights with signature LED daytime running lights and automatic high beam control, as well as LED taillights.



The Transit Custom offers an entirely new level of interior design, features, technology, safety and practicality for the van segment. The benchmark attributes are given a racier theme in the cabin of the Sport derivative, most notably thanks to the addition of sports trim with blue accent stripes for the seats, matched to premium piano black trim surrounding the multi-function display.

The driver’s seat incorporates dual armrests and 10-way power adjustment, including for lumbar support, while the addition of heated driver and outboard passenger seats provides respite from chilly winter mornings. Drivers and passengers will also appreciate the dual-zone climate control and closeable upper glovebox with dual USB-C charging ports for easily keeping mobile devices powered up on the go.

In keeping with its upmarket flair, the metal bulkhead that separates the cab from the load compartment features soft-touch trim while retaining the useful central window.

The Sport shares the rest of the high-tech features, space and practicality that are found on the new Transit Custom range. This includes a large 13‑inch landscape touchscreen angled towards the driver for ease of use. It is equipped with Ford’s SYNC®4 communication and information system with wireless Apple CarPlay and Android Auto, and a standard wireless charger. This is complemented by a 12-inch instrument cluster with an eight-inch configurable display.



The Transit Custom Sport is based on an all-new platform for this range that provides improved space and packaging, along with a lower floor height for easier loading and an overall vehicle height of under two metres to improve access in height-restricted areas.

The cabin boasts an impressive array of storage areas that are perfectly suited to busy lifestyles – including an under-seat stowage compartment on the passenger side, and a large dashboard compartment that’s big enough for a laptop or A4 file. This is made possible by the adoption of a segment-first roof-mounted passenger airbag.

In short wheelbase guise, the Transit Custom Sport is 5 050mm long and has a load compartment length measuring 2 602mm up to the bulkhead and a width of 1 392mm between the wheel arches. With a maximum load volume of 5.8m3, it can carry up to three standard Euro pallets with a payload up to 1 023kg. The Transit Custom’s 2 500kg tow rating for a braked trailer is unchanged.

Access to the load compartment is via twin 180-degree opening barn doors at the rear, as well as soft-close dual sliding side doors with convenient integrated steps. Six load area tie-down loops are provided to secure goods in transit, and the load area protection kit with full-height walls and a moulded floor is fitted as standard. Bright LED interior lighting makes working from this vehicle an absolute breeze in low-light conditions.



Providing a compelling blend of both performance and fuel efficiency, the Transit Custom Sport is powered by an uprated version of Ford’s 2.0-litre Single Turbo EcoBlue diesel four-cylinder engine. In this form it produces 125kW of power and a substantial 390Nm of torque between 1 750 and 2 500 r/min (increases of 25kW and 30Nm, respectively, compared to the Transit Custom Base).

An advanced eight-speed automatic transmission delivers drive to the front wheels, with transmission stalk giving the driver the option of manual gear selection if required. The Sport has the same four selectable Drive Modes as the rest of the range, comprising Normal, Eco, Slippery and Tow/Haul, plus an additional Sport mode for more spirited driving.

A 55-litre fuel tank is standard, along with a 20-litre tank for the AdBlue diesel exhaust fluid – the latter transforming nitrogen oxide into harmless nitrogen and water, significantly reducing the impact of its exhaust emissions.



The Transit Custom range is peerless when it comes to standard safety features, and the Sport variant is no different. The extensive list of driver assist technologies includes ABS brakes, Electronic Stability Programme with Traction Control, Hill Launch Assist, Electronic Brakeforce Distribution (EBD), Emergency Brake Assist (EBA), Reverse Brake Assist, Evasive Steer Assist, Pre-Collision Assist with Autonomous Emergency Braking, and Collision Mitigation.

Additionally, it is equipped with Intelligent Adaptive Cruise Control, Blind Spot Monitoring and Assist, Driver Alert with Impairment Monitor, Lane Keeping Aid, Roll Over Mitigation, Intelligent Speed Assistance with Speed Sign Recognition, and Tyre Pressure Monitoring System.

In addition to the innovative roof-mounted front passenger airbag, the Transit Custom Sport has a further five airbags comprising the driver’s front airbag, plus dual side curtain and side seat airbags.

To aid parking manoeuvres, the Transit Custom features standard front and rear parking sensors combined with a 180-degree split view rear camera.

Keyless Entry and Start is complemented by shielded power door deadlocks, a two-step door unlocking system, Thatcham Category 1-specification alarm and standard immobiliser. The integrated FordPass Connect modem enables remote locking, unlocking and starting of the vehicle via the FordPass app, along with the vehicle locator, health alerts and oil life status.



Transit Custom Sport Short Wheelbase Van 2.0L SiT 8AT R 932 500

The recommended Retail Price includes a 6 year/90 000 KM Ford Optional Service Plan, four-year/120 000km Ford warranty, four-year/unlimited distance Roadside Assistance and five-year/unlimited distance corrosion warranty. In addition, over the counter (OTC) parts and service parts warranty (SPW) are covered for two-year/unlimited distance. The recommended service interval is 15 000km or annually, whichever occurs first.

Customers have the option of purchasing Ford Protect Service or Maintenance Plan upgrades up to eight years or 165 000km. The warranty can be extended up to seven years or 200 000km, while the Roadside Assistance can be extended for an additional one or two years.
New Transit Custom Sport Adds Dynamic Flair to Ford’s Acclaimed Van Range

New-generation Ford Transit Custom range

New Transit Custom Sport Adds Dynamic Flair to Ford’s Acclaimed Van Range

2024 Ford Transit Custom Sport to join new line-up

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